Imbera Glass Door Coolers  An interview with John Brock

John has served as a manufacturer’s representative in the vending and soft drink industries for more than 20 years and today represents MEI payment systems, Changer Services, and Imbera USA.

Listen to the podcast as John answers questions about Imbera Glass Door Coolers

• Who is Imbera USA?
• What type of equipment does Imbera offer?
• Who are some of Imbera’s current customers?
• Where is your equipment manufactured?
• What are some of the features of your equipment?
• What sizes does Imbera offer?

EPISODE TRANSCRIPT:

Imbera Glass Door Coolers  Tom Shivers: I’m Tom Shivers with the Vending Business Show here with John Brock. He lives here in Atlanta and has served as a manufacturer’s representative in the vending and soft drink industries for more than 20 years. Today John represents a handful of companies including NEI Payment Systems, Changer Services which is NEI’s authorized repair center, and Imbera USA. So thanks for being here John.

John Brock: Hi, Tom. Thank you so much for having me.

Tom Shivers: Who is Imbera USA?  What are Imbera Glass Door Coolers?

John Brock: Well Tom, Imbera USA is part of a big company call FEMSA or “femsa”. FEMSA is an organization with business activities in the soft drink industry, breweries, and convenience stores. Imbera USA manufactures equipment to support customers throughout the United States and Central and South America.

Tom Shivers: What type of equipment does Imbera offer?

John Brock: Imbera  Glass Door Coolers are some of the finest  cold drink merchandisers in the industry. Our coolers are designed to deliver the coldest products, the best performance, the lowest cost of ownership, and superior energy efficiency. As you know, energy efficiency is a key topic in conversations today and Imbera does all this in beautifully designed, well thought out cabinets.

Tom Shivers: Who are some of Imbera’s current customers?

John Brock: Of course we have customers throughout the United States, Central and South America. Our primary customer is Coca-Cola. Imbera is a primary supplier to Coca-Cola in the United States. We literally have thousands of coolers on location throughout the country. In fact, Imbera serves as the largest supplier of coolers to the global Coca-Cola system. So we have a lot of equipment out there.

Tom Shivers: Where is your equipment manufactured?

John Brock: Imbera manufactures their equipment in a state of the art facility in San Juan, Mexico. We have multiple production lines and we manufacture coolers of all shapes and sizes. We offer both custom and standards graphics packages. We offer a level of design flexibility that really other manufacturers just can’t match. From the exterior cabinet to the glass doors to the refrigeration system, at Imbera we manufacture and assemble every component that goes into our equipment. Also, every Imbera cooler is quality tested for construction, for lighting, for refrigeration, and it’s completely tested before it’s placed in our inventory, which our inventory is at our warehouse in Laredo, Texas.

Tom Shivers: What are some of the features in your equipment?

John Brock: We have a lot of great standard features in the Imbera equipment in all of our models. First we offer electronic thermostats or electronic temperature controls on all of our equipment. The idea behind an electronic thermostat is to efficiently maintain the interior temperature of the cooler based on the surrounding conditions. What that means is that depending on what happens in the surrounding area around the cooler, the thermostat will adjust the temperature on the inside of the cooler. So it’s a very efficient way of managing the interior temperature within the cooler. We also use electronic fan motors and electronic fan motors are very energy efficient. They perform really, really well at a fraction of the energy that’s required by a standard fan motor.

John Brock: Next, we also offer fin less condensers on all of our coolers. Fin less condensers reduce the dust build up. By reducing the dust build up that comes through the refrigeration system we allow the compressor to cool more effectively and we also extend the life of the compressor because the dust build up doesn’t get in the way of the airflow, so the compressor is going to work more efficiently and more effectively for years.

John Brock: We also have great glass doors. We use a double panel door and we fill that door with argon glass. What that does is it allows for a more energy efficient door. In fact, the Imbera cooler, on all of our coolers we have the most energy efficient doors in the industry.

John Brock: Also another key feature of the Imbera line of equipment is we use LED lighting in all of our coolers. Imbera actually assisted Coca-Cola in developing the LED lighting systems. So today every Imbera cooler comes with LED perimeter lighting. LED lighting really makes products stand out. It does a terrific job of lighting the interior cabinet at just really a much lower energy cost than what a fluorescent light would be. The LED lights last for about seven years so it has a much longer life cycle than a fluorescent light would have.

John Brock: All of our cabinet are made of heavy duty 24 gauge prepainted steel, so our cabinets are strong and they give years and years of durability. We offer the highest quality painted finish that’s available in the market today. So that’s a few of the standard features of the Imbera equipment.

Tom Shivers: Well what sizes does Imbera offer?

John Brock: Imbera has a full line of equipment and we offer everything from the smallest counter top cooler … We have little tiny counter tops. We have full size counter tops. Then we have a line of single doors from small single doors to large single doors. Then we have a couple of different double door models. And then we even offer a really large triple door cooler. In all the standard sizes we offer coolers that can meet just about anybody’s needs.

Tom Shivers: Any closing comments?

John Brock: Sure. At Imbera our mission is to offer the finest coolers with the most energy efficient designs using the most environmentally safe components all at the lowest possible total life cost. So it really is our mission and we strive every day to do everything possible to make environmentally safe equipment that is energy efficient and still looks great. And that’s what we do.

Tom Shivers: Well thanks so much, John. Of course you can get Imbera Glass Door Coolers at A & M Equipment Sales by contacting your representative there or going through AMEquipmentSales.com. You’ve been listening to Imbera Glass Door Coolers at  the Vending Business Show, a publication of A & M Equipment Sales.  More Blogs at the Vending Business Show  Getting Started With Vending Micro Markets